Choosing the Right Company

From Gary Engels

First of all, find a mentor…someone you can trust. Someone who has a system. Someone who already has the results you are looking for. This has to be someone who is willing to listen to your needs and actually cares about your success.

They must also have a financial interest in your success. Make sure they get paid EVERY TIME you do!

Then make sure that they have duplication on their team and that there are scores of others on their team who are also having
success using the system. Ask to be introduced to a few of them. You will find that this is where most will come up empty because they are leaving a trail of destruction and not success wherever they go.

Then make sure that the products being sold are legitimate, stand alone products… products that would sell themselves if on a shelf in a store, etc. Most network marketing and direct sales companies out there are built around the compensation plan and NOT around a stand alone product. If what you are marketing is NOT a stand alone product, you will have a hard time building residual income and a stable business as most people will not be able to duplicate what you are doing, and your attrition will be huge.

One way to tell if the products are viable is to see what percentage of the products sold is retail sales. If people are only
buying the products to be able to turn around and sell them to other recruits, beware. This is so critical. Besides, who doesn’twant to be proud of what they’re selling. There are enough legitimate companies marketing legitimate products out there. Find one that feels right to you!

Next you want to make sure the team you are working with has a turnkey marketing system in place that anyone can duplicate…a foolproof system that ANYONE can plug into and get instant results with. If you have to figure out your own lead generation or if the company relies on recruiting family or friends, purchased leads or newspaper advertising, RUN. RUN FAST! If you don’t have a reliable way of getting quality prospects in front of what you are offering you cannot be successful long term.

The system should also replace most of the redundant and boring things that cause most people to fail. Turnkey marketing systems that are actually proven to work are difficult to find. This is usually the weak link…Look closely.

Make sure that the company has a long term vision and is going to be financially stable as long as you are going to be marketing for it. If the company has bad PR, it’s for a reason. Bad PR kills companies quickly. Also make sure the company isn’t hiding offshore in the Bahamas or Panama somewhere to keep out of reach of the Attorney General. This is a key sign of a company’s true colors.

Find a direct sales company to work with. I have personally never achieved a significant income with M L M or network marketing-type business models. The attrition is too big, and the commissions are too small.

Make sure you don’t have to pass up any sales as part of a qualification system. You should be in an ncome-earning position from day one. This is so critical.

Make sure that the company you are working with has no conflicts of interest. You can recognize this as large monthly fees, selling you leads, or partnerships and alliances that are designed to line the company’s pockets with your hard-earned money.

Find a company where you don’t have to do any personal selling or explaining. Make sure there is a team of people in place to do this for you. You should have an entire team of people to support you. I always give my new people a spreadsheet with at least 30 leaders’ contact information on it to make sure there is lot’s of support accessible in case I can’t be reached.

Finally, trust your gut. If you feel good about what you’re doing, great. Pursue it with everything you have. If you are leery and can’t get straight answers about products, services or systems, RUN! They aren’t telling you the whole story and only want your money.

You should be able to tell very easily if someone really does care about building a long term, successful relationship with you or if they are just trying to sell you something. There are hundreds of scams out there. Beware. Many are cloaked in innocence and opportunity. Look closely.

Finally is what you are about to do something you would be willing and eager to share with others? If not, how can you be successful if you lack the self confidence and pride in what you are doing?

Do something meaningful and make what you do about “helping others”. Be proud and passionate, and if you are using the right system it will be impossible to fail.

Gary Engels Inc. Minocqua, WI

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